If you're too young to remember how the general public felt about Beetles in the early 60s, read the article The Beetle That Runs Like a Car that I just uploaded to My Vintage Literature Page.  It's scanned from Reader's Digest, July 1964, but was first published in Sports Illustrated in August of 1963.

On that same page is an article titled Camping In A Volkswagen from a 1955 Popular Mechanics.

Click on any of the pictures on that page and it will open a bigger, higher resolution jpg.