I did a little searching and found a couple of them for sale, but nothing about their origin.   

I slightly remember seeing a samba posting for a post card from that organization.
Based off remembrances of the listing, the group was like a M.A.D.D. organization that went around in Beetles and talked about drunk / drugged driving and the dangers there of.

That is all I have, the postcard showed allot of June Cleaver types standing around a beetle marked with the S.O.B.E.R. logo.

I think the beetle was the inlet to the "misguided" hippie youth of the time.

Any markings along the edge of the button?
Sometimes they used to mark the edge where it was bent around the base with a production year on some of the old political buttons I have seen.

It is painted metal over steel back with pin, right?
No plastic over the top cap, right?

KC

Here's a possibility from thesamba:

"How about Slow On the Bottle Enjoy the Road. At least that's what I remember it standing for."

This Memorial weekend has not been kind to my liver and this old post caught me eye.  SC

    SOBER: Son Of A Bitch, Everything's Real
    SOBER: Spirituality Over Booze Equals Recovery
    SOBER: Spiritually On Beam; Everything's Right
    SOBER: Staying Off Booze Enjoying Recovery

Quote from: Smelly_Cat on May 27, 2013, 07:34:35 AM

This Memorial weekend has not been kind to my liver.

Go easy on the Tylenol! That stuff is rough on the liver

You all have it wrong. Every thing is bad for you including food . Hydrocodon is really bad . So just stick and enjoy everything you like and top it off with Hydrocodon. At least you will be happy and full of joy and won't give a crap about anything  anymore.