I think it's KYB. And Herb is right, they are about the best around for bugs. If you want to go a little cheaper, Monroe makes a pretty decent stock shock . . . not as good a KYB, but not bad.
You don't have to worry about struts . . . only 71-79 Super Beetles had them. You have shocks all the way around. It's pretty simple. They are held in place by one bolt at each end. Remove the bolts, take the old ones out, put the new one in with the top bolt, then stretch it into place and put the bottom bolt in. I think you need a 17mm and a 19mm wrench . . . or maybe two 17s or two 19s. Anyway, it's pretty self explanatory. You don't even HAVE to lift the car up if you're real skinny or you're working on a Baja. If you do lift it (makes it MUCH easier) do like Herb says . . . USE JACK STANDS.
In the past 3 years I have seen two clips on the local news about fatalities where cars fell on their owners. And I'm sure there have been more than just those two. This is a very preventable way to die!!! And by the way, jack stands means just that . . . not Concrete Blocks or other "makeshift" props. When I was in my 20s, I crawled out from under a 62 Corvair I had been working on for several hours. I leaned against the car and the concrete blocks it was sitting on crumbled and it landed flat on the ground. USE JACKSTANDS, make sure they are on solid ground, and chock the wheels that are on the ground. BEFORE you get under it, try your best to shake it off of the stands. If you can't, it's probably safe to get under it. Even so, if I'm working on a car and have the wheels off of it, I put them under the frame of the car so if it does fall, maybe they will stop it from completely crushing me. And I leave the jack in place with just a tiny bit of pressure on it. And it's a good idea to have someone around to help or at least get help quickly if all that fails. We all have to die sometime . . . but failing to use a little common sense can REALLY speed up the process. :p